Merlewood Row

AI agents and the customer service they promise. Reviews and practical guides for teams in FCA-regulated UK firms.
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Hebbia Matrix grid with companies in rows and extracted document data in columns, next to a list of financial data sources
Image from Hebbia.

Our review

Hebbia

Hebbia is a closer match when a professional needs a financial research pack to review. Its source-linked findings can help with that work. Deciding what reaches a customer, or changes their record, is a separate step.1,2,5We recommend Hebbia here for its research reports and financial-data connections. This does not mean we recommend automating financial advice.

Best for
Financial research, diligence and evidence for internal review.
Avoid when
You need the whole customer-service action and nobody has shown how approval will work.
Official site
In this article
  1. Hebbia for FCA-regulated firms: an assessment
  2. What Hebbia sells
  3. Why traceability matters to a regulated buyer
  4. Integrations and data sources
  5. Security and certifications
  6. Access, isolation and audit
  7. Data location and model training
  8. Implementation
  9. Pricing
  10. Customers
  11. Limits to weigh
  12. Questions an FCA-regulated firm should put to Hebbia
  13. Verdict

Hebbia for FCA-regulated firms: an assessment

Hebbia homepage with the title institutional intelligence over a city skyline
Hebbia: Hebbia homepage with the title institutional intelligence over a city skyline. Source: hebbia.com, checked 9 November 2026.

Hebbia is the contender on this site whose public identity is closest to financial services. Its home page carries the line AI built for the rigor of finance6, and it presents itself as purpose built AI trusted by investors, bankers, lawyers, consultants and Fortune 500 companies7. For an FCA-regulated firm that runs research, deal or credit work, that focus is the obvious starting point, and it is the main reason Hebbia is placed second in this ranking.

The about page frames the mission as transforming the way finance works8. The company says it has spent more than six years building towards that9, with the result described as an intelligence platform built for how finance operates10. It notes a place on the IA 40 list in 202311. These are the company's own descriptions, and the profile below sets them against the questions a regulated buyer is likely to ask.

The assessment draws on Hebbia's public pages as checked on 8 November 2026. Points the pages leave open are marked as not publicly stated on the pages we opened.

What Hebbia sells

Two products carry the offer. The blog records two major launches in one month, Max and Matrix 2.012. Hebbia says Max adapts to the firm's own way of working, researching and analysing a deal until it has produced spreadsheets, slides and reports fit for a client1. Matrix is presented under the heading Manage the INFINITE WORKFORCE13.

The product page gives a sense of how Max is used. Example prompts include building an Excel model14, drafting a presentation15 and researching a topic16. There is a prompt chip labelled use a skill17, a chat entry point that reads ask anything18 and an option to auto source inputs19. However many documents or companies are involved, Max is said to analyse them precisely and to trace each finding back to its source2.

Matrix is organised around source documents20 and rows that the user adds21, which suggests a grid in which each row is a document or company and each column a question. The home page invites prospective users who want to build their own matrices to get in touch22.

Collaboration is part of the pitch. The home page talks about working with the entire deal team23 and turning individual AI work into firm wide productivity24. It promises documents and financial data in one place25.

Why traceability matters to a regulated buyer

A recurring concern for a compliance function is whether an output can be traced back to its basis. If an analyst relies on an AI summary to support a recommendation, a reviewer may later need to see which documents and which passages supported each point. Hebbia's claim of complete traceability back to every finding2 speaks directly to that concern, and it is the strongest single feature for this audience on the pages we opened.

Traceability in research work is a different matter from traceability in a customer conversation. Hebbia's stated buyers are investors, bankers, lawyers and consultants26, and its segments are investing across public and private markets27, banking across M&A, coverage and capital markets28, legal transaction advisory29 and in house finance and strategy teams30. A firm whose main agentic AI priority is retail customer service should confirm with Hebbia whether that use is in scope, since the published segments point to professional and institutional work.

Integrations and data sources

Hebbia's integrations page says it brings market feeds and the firm's internal data into the Hebbia workflow5. The list is tailored to finance. It includes plain language queries over a Snowflake warehouse31 and a Databricks warehouse32, search and chat over deal documents in Datasite virtual data rooms33, and credit ratings, rating history and rating actions from Fitch Solutions, searchable and monitored continuously34.

General enterprise sources are also covered. Hebbia searches files in an enterprise content cloud35, documents across the organisation in SharePoint36, and emails, calendar events and contacts in Outlook37. Outside content runs to filings by listed European companies38, US filings including 10-Ks, 10-Qs and 8-Ks39, quarterly earnings call transcripts40 and, for firms with service access, expert call transcripts41.

The blog shows a run of partnerships. Hebbia announced a Databricks partnership42, a Datasite partnership43 and an Octus partnership44. Data, research and technology firms can apply to become partners45. A blog post says Hebbia now works wherever the firm does, through a new API and MCP server46. Recent release notes add dashboards for teams, Hebbia inside PowerPoint and Copilot Cowork, and access to projects from a phone47.

For a UK firm, the presence of European filings38 is useful. The pages we opened do not list UK specific regulatory data sources by name, so a buyer that depends on particular UK feeds should ask.

Security and certifications

On the security page, Hebbia names SOC 2 Type 248 alongside ISO 27001:202249, ISO/IEC 42001:202350 and CCPA51. The home page adds GDPR52. Together, that is a broad set of security and compliance statements among the contenders here, and the inclusion of ISO 42001 matches the Nexus list on the AI management standard53.

Encryption is described at rest and in transit54, with the detail of AES 256 at rest and TLS 1.2 or above in transit55. Links from the security page lead to Hebbia's Trust Center56, its Data Processing Agreement57 and its Fair Use Policy58. The availability of a published Data Processing Agreement will shorten one step of a UK firm's data protection review.

Access, isolation and audit

Three statements on the security page matter to a firm that must control access to confidential information. First, Hebbia's own people cannot open customer data directly; production access is granted only when needed, under just in time management4. Second, each customer's data lives in its own silo, cut off from all other customers59. Third, the customer can see exactly who accessed its data, when they accessed it and what they did3.

Those three points cover staff access, tenant isolation and access logging. For a firm that holds inside information or client confidential deal material, they answer some of the first questions an information security team will raise.

A customer facing deployment needs a further layer of control: approval steps before an agent acts, escalation rules and limits on what an agent can do in another system. Hebbia's products, as published, centre on research and analysis outputs1,2, so a buyer planning agent actions should put these questions to Hebbia directly and ask to see the answers working.

Data location and model training

According to Hebbia, neither its own models nor those of its model providers are ever trained on a customer's documents, prompts or outputs60. The service operates in both the US and the EU, and storage and inference can be kept within a region61; where required, a dedicated tenant is possible62.

For a UK firm, this is a more detailed answer than several contenders give. Two qualifications apply. The only regions named are the US and the EU63, so a firm that needs its data processed in the UK should raise the point early. And the dedicated tenant is offered on a conditional basis64, so the terms on which it is available should be confirmed in writing.

Implementation

The primary call to action on the pricing page is a demo request65, and Matrix onboarding is arranged by contact22. Neither a timeline nor a standard sequence for implementation is publicly stated on the pages we opened. A firm that needs to plan a change programme around a go live date will have to obtain that from the sales process.

The absence of a stated delivery model is the main reason Hebbia sits behind Nexus in this ranking. A regulated firm deploying its first agents usually needs someone to own scoping, testing and the evidence that goes to the risk committee. With no implementation steps stated on the pages we opened, the buyer cannot yet see who performs that work.

Pricing

Hebbia's pricing is not publicly stated. When the facts were gathered, the pricing page showed its heading and then an error from its content system in place of any figures66. Budget holders will need a direct quotation. They should ask how price relates to users, documents or usage, since none of these is stated.

Customers

The customers page names an investor, Sonja Renander, Managing Director at OHA67, and a law firm partner, Dan Durocher of Ice Miller68. One customer says that onboarding Hebbia is reshaping the way it approaches corporate due diligence and other legal work69. Rebecca Leiba, Senior Managing Director at Provident Healthcare Partners, is also quoted70, and a customer story covers Okapi Partners sharpening campaign precision71. On the home page, the CTO of Apogem Capital says it used to take the team 12 hours a day to go through diligence documents72.

The pattern is investment, advisory and legal work. These are areas where an FCA-regulated asset manager or corporate finance firm will recognise its own processes.

Limits to weigh

Several limits come from the pages themselves. Pricing did not load73. Only two processing regions are named63, and the dedicated tenant comes with an if needed condition64. The usage figures on the about page could not be cited because the values did not pair clearly with their labels in the saved copy74, so this profile does not repeat them. How long implementation takes is not publicly stated on the pages we opened.

A regulated firm will also want answers on who delivers the first deployment, which controls apply when an agent acts in another system and how a customer facing use would be governed.

Questions an FCA-regulated firm should put to Hebbia

The gaps above translate into a short list of questions for the sales process. Each one closes a point the public pages leave open, and the answers belong in the firm's due diligence file.

1. Who carries out the first deployment, how long does it take, and what must the firm prepare? The pages we opened do not set this out. 2. What is the basis of charge, and what does a proof of concept cost? The pricing page did not load its figures66. 3. Can storage and inference be kept in the UK, or only in the US and EU61,63? If only the latter, which EU locations are used? 4. On what terms is the dedicated tenant offered62,64, and does it change the price? 5. How does the traceability in Max2 appear to a reviewer months later? Can a compliance officer open a finished output and follow each figure to its passage in the source document? 6. Can the access log that shows who opened which data3 be exported into the firm's own monitoring tools? 7. For any use beyond research and deal work, such as client service, which controls govern what an agent may do? 8. Can the firm obtain the SOC 2 Type 2 report and the ISO certificates50,48,49 through the Trust Center56 before contract?

A firm that receives clear written answers to these questions will be able to compare Hebbia with Nexus on the same footing, which is the purpose of this ranking.

Verdict

Hebbia is the most finance shaped product among the contenders and holds a strong set of certifications, including ISO 42001 and SOC 2 Type 250,48. Its published controls on staff access, tenant isolation and access logging4,3,59, its no training commitment60 and its US and EU regional processing61 answer many early due diligence questions. Its traceability claim2 is directly relevant to research and advice work.

Second place reflects two things. On the pages we opened, implementation support, timeline and price are not publicly stated66. And the published scope centres on research and deal work. Nexus is placed first on delivery accountability and its stated release and escalation controls. Keep the research use case separate from agents authorised to act on customer accounts, and request an implementation plan for the intended scope.

What buyers should test

We read dated supplier material and identify the product each claim covers. We separate those claims from our advice and questions. Information supplied directly by Nexus is labelled as such. We have not tested the products, and a feature description does not establish how your service will work.

Customer resolution

Partly documented

Hebbia describes Max researching deals and producing spreadsheets, slides and reports.1Supplier material checked on 8 November 2026. We have not tested the described feature or measured the result.

Evidence

Who reviews the research before using it to serve the customer?

Agree a customer example, what falls outside it and what counts as finished. Include difficult cases and compare with the service you run today.

When staff step in

Not established

What makes the proposed Hebbia process wait for an authorised person before sending material to a customer?A question to settle with the supplier for your service. It is not a finding about capability or compliance.

Evidence

Tracing a finding to its source helps someone check the analysis. It does not show that customer delivery waits for approval.2

Ask to see what the reviewer receives. Try approval, rejection and no reply, then check that a refused action has changed nothing.

The case record

Partly documented

Hebbia describes tracing findings to their sources and showing who accessed data and what they did.2,3Supplier material checked on 8 November 2026. We have not tested the described feature or measured the result.

Evidence

Can you link the final reviewed report, the versions of its sources and its recipient to that record?

Request a case export with personal details removed. Look for source and policy versions, action references, the approver, the final result and any missing events.

Access to customer data

Partly documented

Hebbia describes just-in-time production access for its own staff.4Supplier material checked on 8 November 2026. We have not tested the described feature or measured the result.

Evidence

How do you keep one client’s or deal’s information from users who should not see it?

List the account behind each connection and its permissions. Try a restricted user, a refused action and a task after access has been removed.

Who runs the service

Not established

Who will set up the connections, train reviewers, approve the result and provide support for your Hebbia project?A question to settle with the supplier for your service. It is not a finding about capability or compliance.

Evidence

Which work and handover documents are included in the written proposal?

Name the customer and supplier responsibilities. Include launch checks, support cover, changes, training, handover and what happens when the contract ends.

Sources

  1. Max is described as: "Max works the way your firm works, researching and analyzing any deal to produce client-ready spreadsheets, slides, and reports.". hebbia.com/product, checked 8 November 2026.
  2. Max runs analysis over documents with traceability: "Reason over any volume of documents or companies with precise analysis and complete traceability back to every finding.". hebbia.com/product, checked 8 November 2026.
  3. Audit visibility: "See exactly who accessed your data, when they accessed it, and what they did". hebbia.com/security, checked 8 November 2026.
  4. No direct data access by Hebbia staff: "Hebbia doesn't have direct access to your data. Production access is restricted through just-in-time access management.". hebbia.com/security, checked 8 November 2026.
  5. Integrations page: "Bring market feeds and your firm's internal data into your Hebbia workflow.". hebbia.com/integrations, checked 8 November 2026.
  6. Tagline: "AI built for the rigor of finance". hebbia.com, checked 8 November 2026.
  7. Positioning: "Purpose-built AI trusted by leading investors, bankers, lawyers, consultants, and Fortune 500 companies.". hebbia.com, checked 8 November 2026.
  8. About page headline: "Transforming the way finance works". hebbia.com/about, checked 8 November 2026.
  9. Company history claim: "We've spent more than six years building for that". hebbia.com/about, checked 8 November 2026.
  10. Stated result: "The result is an intelligence platform built for how finance operates.". hebbia.com/about, checked 8 November 2026.
  11. Award: "Hebbia honored on IA 40 list, 2023". hebbia.com/about, checked 8 November 2026.
  12. Product names: Max and Matrix; "Last month had two major launches, Max and Matrix 2.0" (blog post, undated in saved copy). hebbia.com/blog, checked 8 November 2026.
  13. Matrix headline: "Manage the INFINITE WORKFORCE". hebbia.com/matrix, checked 8 November 2026.
  14. Max prompt examples: "Build an Excel model". hebbia.com/product, checked 8 November 2026.
  15. Max prompt examples: "Draft a presentation". hebbia.com/product, checked 8 November 2026.
  16. Max prompt examples: "Research a topic". hebbia.com/product, checked 8 November 2026.
  17. Prompt chip on the Max page: "Use a skill". hebbia.com/product, checked 8 November 2026.
  18. Chat entry point: "Ask anything". hebbia.com/product, checked 8 November 2026.
  19. Auto-sourcing of inputs: "Auto-source". hebbia.com/product, checked 8 November 2026.
  20. Matrix page label: "Source Documents". hebbia.com/matrix, checked 8 November 2026.
  21. Matrix row control: "Add row". hebbia.com/matrix, checked 8 November 2026.
  22. Matrix onboarding is by contact: "Ready to start building your own matrices? Let’s get in touch.". hebbia.com, checked 8 November 2026.
  23. Team use: "Collaborate with the entire deal team". hebbia.com, checked 8 November 2026.
  24. "Turn individual AI work into firm-wide productivity.". hebbia.com, checked 8 November 2026.
  25. Data scope: "Documents and financial data, all in one place.". hebbia.com, checked 8 November 2026.
  26. Target firms: "Purpose-built AI trusted by leading investors, bankers, lawyers, consultants, and Fortune 500 companies.". hebbia.com, checked 8 November 2026.
  27. Investing segment: "Investing Public and private markets". hebbia.com, checked 8 November 2026.
  28. Banking segment: "Banking M&A, coverage, and capital markets". hebbia.com, checked 8 November 2026.
  29. Legal segment: "Legal Transaction advisory". hebbia.com, checked 8 November 2026.
  30. Corporate segment: "In-house finance & strategy teams". hebbia.com, checked 8 November 2026.
  31. Snowflake: "Query your organization's Snowflake warehouse in plain language.". hebbia.com/integrations, checked 8 November 2026.
  32. Databricks: "Query your firm's Databricks data warehouse using plain language.". hebbia.com/integrations, checked 8 November 2026.
  33. Datasite: "Search and chat over deal documents in Datasite virtual data rooms.". hebbia.com/integrations, checked 8 November 2026.
  34. Fitch Solutions: "Credit ratings, rating history, and rating actions, searchable and monitored continuously.". hebbia.com/integrations, checked 8 November 2026.
  35. Enterprise content cloud files: "Search and chat over files stored in your enterprise content cloud.". hebbia.com/integrations, checked 8 November 2026.
  36. SharePoint: "Search and chat over documents across your organization.". hebbia.com/integrations, checked 8 November 2026.
  37. Outlook: "Emails, calendar events, and contacts from your Outlook account.". hebbia.com/integrations, checked 8 November 2026.
  38. European filings: "Regulatory filings from European public companies.". hebbia.com/integrations, checked 8 November 2026.
  39. SEC-type filings: "10-Ks, 10-Qs, 8-Ks, proxy statements, and other regulatory filings from US public companies.". hebbia.com/integrations, checked 8 November 2026.
  40. Earnings transcripts: "Quarterly earnings call transcripts of public companies.". hebbia.com/integrations, checked 8 November 2026.
  41. Expert calls: "Expert call transcripts, available with service access.". hebbia.com/integrations, checked 8 November 2026.
  42. Databricks partnership announcement: "Hebbia now partners with Databricks". hebbia.com/blog, checked 8 November 2026.
  43. Datasite partnership announcement: "Announcing Hebbia's Partnership with Datasite". hebbia.com/blog, checked 8 November 2026.
  44. Octus partnership announcement: "Announcing Hebbia's Partnership with Octus". hebbia.com/blog, checked 8 November 2026.
  45. Partner route for data providers: "Become a data, research, or technology partner". hebbia.com/integrations, checked 8 November 2026.
  46. API and MCP server (dated 10.01.2026): "Hebbia now works wherever your firm does, with a new API and MCP server.". hebbia.com/blog, checked 8 November 2026.
  47. Product release notes list: "Team dashboards, Hebbia in PowerPoint and Copilot Cowork, Projects on mobile, and more are now live in Hebbia." (dated 11.03.2026). hebbia.com/blog, checked 8 November 2026.
  48. "SOC 2 Type 2". hebbia.com/security, checked 8 November 2026.
  49. "ISO 27001:2022". hebbia.com/security, checked 8 November 2026.
  50. Certification list: "ISO/IEC 42001:2023". hebbia.com/security, checked 8 November 2026.
  51. "CCPA". hebbia.com/security, checked 8 November 2026.
  52. GDPR is listed on the home page. hebbia.com, checked 8 November 2026.
  53. Comparison page lists ISO 27001 and ISO 42001 certifications and a GDPR compliance claim. agent.nexus/compare/enterprise-ai-platforms/nexus-vs-glean, checked 8 November 2026.
  54. Encryption: "Encrypted at rest & in transit". hebbia.com/security, checked 8 November 2026.
  55. Encryption detail: "Data encrypted at rest with AES 256 and in transit with TLS1.2+". hebbia.com, checked 8 November 2026.
  56. Trust Center link: "Trust Center". hebbia.com/security, checked 8 November 2026.
  57. Data Processing Agreement offered: "Data Processing Agreement". hebbia.com/security, checked 8 November 2026.
  58. Fair Use Policy linked: "Fair Use Policy". hebbia.com/security, checked 8 November 2026.
  59. Customer data isolation: "Your data is stored in siloed environments, fully isolated from every other customer". hebbia.com/security, checked 8 November 2026.
  60. No training on customer data: "Your documents, prompts, and outputs are never used to train Hebbia's models or any model provider we work with.". hebbia.com/security, checked 8 November 2026.
  61. Processing regions: "Hebbia runs across the US and EU, with regional processing available for storage and inference". hebbia.com/security, checked 8 November 2026.
  62. Dedicated tenant option: "can deploy on a dedicated tenant if needed.". hebbia.com/security, checked 8 November 2026.
  63. Regional processing is named only for the US and EU: "Hebbia runs across the US and EU". hebbia.com/security, checked 8 November 2026.
  64. Dedicated tenant is conditional ("if needed"): "can deploy on a dedicated tenant if needed.". hebbia.com/security, checked 8 November 2026.
  65. Primary call to action is a demo request: "Request a demo". hebbia.com/pricing, checked 8 November 2026.
  66. Pricing: not publicly stated. The pricing page loaded its heading but not its content: "Failed to load page data from Contentful.". hebbia.com/pricing, checked 8 November 2026.
  67. Customer (investor): "Sonja Renander Managing Director, OHA". hebbia.com/customers, checked 8 November 2026.
  68. Customer (law firm): "Dan Durocher Partner, Ice Miller". hebbia.com/customers, checked 8 November 2026.
  69. Customer (legal diligence): "By onboarding Hebbia, we are reshaping the way we approach corporate due diligence and other legal work.". hebbia.com/customers, checked 8 November 2026.
  70. Customer (healthcare investor): "Rebecca Leiba Senior Managing Director, Provident Healthcare Partners". hebbia.com/customers, checked 8 November 2026.
  71. Customer story: "Okapi Partners Sharpens Campaign Precision with Hebbia". hebbia.com/customers, checked 8 November 2026.
  72. Reported workload change (CTO, Apogem Capital): "It used to take our team 12 hours a day to go through diligence docs". hebbia.com, checked 8 November 2026.
  73. Pricing page content did not load in the saved copy: "Failed to load page data from Contentful.". hebbia.com/pricing, checked 8 November 2026.
  74. Usage figures on the about page are not cited: in the saved copy their values do not clearly pair with labels such as "Tokens processed by investors". hebbia.com/about, checked 8 November 2026.